Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 1

Consumer Behaviour - Essay Example a. Consumer activities enable the marketer to determine how people spend their time as well as what activities they prefer to engage in. In regard to mobile phones, marketers can determine from a sample of mobile phone users about what activities/sports/habits they engage into, how they spend leisure time, what features of a mobile phone are utilized during busy schedule. The information obtained can be used to determine a link between the categories. For instance, all busy professional people use organizer, WAP services, and mobile banking features; hang out or shop when they are free; do swimming, read morning newspaper and play chess. b. Interest category determines what things and images are of importance to consumers. It enables marketers to identify the areas of interest of their consumers. For e.g. one fourth of the individuals show interest in networking. c. Opinions category enable the marketer to determine how consumers view themselves and what opinions they hold about othe rs in their surroundings. It is more a self/social concept. This helps marketers identify how consumers view and evaluate objects, other people and themselves in a social setting (Aggarwal, 2004). For e.g. most of the people shares the idea that mobile usage amongst students must be monitored and rules must be established for limiting the use in educational premises. By soliciting consumer responses over the above mentioned categories, marketers can develop consumer profiles that possess similar activities, interest and opinions towards mobile phone usage. Marketers can also determine consumer mobile phone usage by evaluating situational use of a mobile phone. Thereby, marketers can highlight different situations in which multifaceted features mobile phone can be used; or they can identify different features that offer effective mobile usage in odd/urgent situations. For instance, if a consumer is lost somewhere, a mobile phone can be used as a tracker. In any urgency, such as baby birth, the father (consumer) may use mobile-ticketing for quick reservation of his flight. In turmoil or instable unsafe situations, consumers may relay on conducting mobile banking for payments rather than physically performing transactions. Motivation & involvement and attitude are other individual extrinsic factors that could potentially explain mobile phone usage. Motivation and involvement of a consumer in a product depends upon his motives for using a product. Motives are those internal factors that derive energy and active engagement of a consumer in product usage. Consequently, it also determines its usage of that product. For instance the motivation of a business man to use blackberry is high than that of a teenager. Attitude refers to evaluative judgments that a consumer holds towards anything under consideration. Attitude is a combination of and based on, a consumer’s experience, knowledge, perception and cognitive skills. It changes the way different consumers see and evaluate a situation (Edell, & Burke, 1987). Different people evaluate products differently in different situations (Hawkins, & Mothersbaugh, 2009). It can sustain marketers’ knowledge of mobile phone usage; provided it is used with other variables.

Entrepreneurial Business Innovation Essay Example | Topics and Well Written Essays - 2250 words

Entrepreneurial Business Innovation - Essay Example The ultimate indicator of the value of a firm, the market price or the stock price, is being affected much less by the earnings or the asset base of the company. Rather, value creation in today's company is being increasingly represented by intangible factors like innovation, human capital, ideas, brands, corporate social responsibility initiatives, customer relations, technology, management capabilities and others (Creating Value, n.d.). To provide vision, mission and objectives and ethical position: At the very outset, the leader has to enumerate the purpose of the company's existence. It is the vision statement. It may also be referred as the dream of a company. The next step is to describe the mission statement. The mission statement deals with the ways to deal with the vision. In other words, it says about the path to achieve those dreams. The objective of a company describes the immediate steps that are to be taken to achieve the vision and the mission. Ethical position implies that the company should have certain social bindings and should not forego its moral nature for the purpose of its profit. Portfolio Management: The ultimate objective of any company is to earn profit. For the purpose, the company must invest in those sectors or fields which it thinks would generate more profit. Since we know that resources are scarce, so the management must take utmost care to fix proper allocation of resources for the generation of higher revenue. The portfolio of the company must be guided by financial indicators like ROCE (Return on Capital Employed). Where, ROCE = Profit before Interest and Tax / Capital Employed The company should essentially invest only in the fields where the ROCE is above the WACC (Weighted Average Cost of Capital), otherwise, it cannot generate revenue. Managing the Strategic Value Drivers: It is said there are three strategic value drivers. Namely, Quality and Differentiation - The company must have a differentiated product from its competitors in the industry. Also, it should be qualitatively superior. It is very tough to get into the mind of the market i.e. potential customers, if the company does not meet the basic requirements. Cost - As the saying goes, a penny saved is a penny earned. The cost for the company should be kept as minimum as possible. All the major business leaders are following this principle with due diligence. Intellectual Property - Of late, this value driver has been recognised. As we know, intellectual property deals with the rights on patent, trademark, copyrights, etc, so the management of the company should understand how crucial this value driver is. This could be a source of long term benefit. Role of Business Leader Visible in the Proposed

Issue of Cyberbullying Today

Issue of Cyberbullying Today Cyberbullying Twenty percent of kids cyberbullied think about suicide, and one in ten attempt it. Four thousand five hundred kids commit suicide each year (Laird). Cyberbullying is turning out to be a enormous problem effecting many people. There should be a higher offense for a person who cyberbullies someone. Cyberbullying should be a felony, because it has pushed many people into self harm and committing suicide. Bullying is already a major problem in our society today, when it reaches to the internet then it becomes cyberbullying and it ends up affecting more people.When cyberbullying reaches the internet numerous amounts of people are able to read it. Cyberbullying can occur at anytime and it allows people to harass each other which could even end up in people harming themselves.Also you have to include the other emotions people feel when they get cyberbullied such as feeling depressed and empty because of the harassment they receive. They also feel hopeless as if there is no one they can talk to or feeling of hopelessness because you lost the feelings of friendship. A felony is an extreme punishment because if you get a felony you will , lose the right to bear arms, certain employment opportunities, public social benefits and housing, parental benefits, and even the ability to vote. no laws specifically addressed cyberbullying. But legislators have not been blind to the increasing number o f high-publicity incidents, including tragic results in certain cases (suicides and school shootings, for instance) (cyberbullying). 70% percent of students report seeing frequent bullying online (was your visit to nobullying.com helpful?).cyberbullying gets seen by not just the people that it is directed to but cyber bullying can be seen by anyone on the internet. The world is becoming a cruel place to live because everyone is attacking each other instead of building each other up, and now that we have internet it spreads the problem instead of stopping it.This should not be the way we live instead there should be a more serious consequence then just a slap on the wrist. Cyber bullying should be a felony because a felony is a harsher punishment and when people see they cannot take it any further and will hopefully stop.68% percent of teenagers agree that bullying online is a serious problem (was your visit to nobullying.comhelpful?). Most teens agree that cyber bullying is a major issue that needs to be solve and that some actions should be taken into to stop the increase of cyberbullying because cyber bullying h as become too common to not be doing anything about it. 43% of children have experienced bullying online, and 1 and 4 has had it happen more then once(was your visit to nobullying.com helpful?). That on its own tells you that cyber bullying is a huge problem especially since social media has not been out that long this also shows the progression of it has been extremely rapid. People are intentionally bullying people online because they are either cruel and heart less or they are to scared to do it in person but either way it is unacceptable. You shouldnt have to be rude to people all the time or show them hatred over the internet.This is the reason there should be a higher punishment like a felony for this abuse over the internet that possibly everyone in the world can see. Also 80% of teenagers use a cell phone regularly, making it the most common medium for cyberbullying(was your visit to nobullying.com helpful). Most teens now a days have a smart phone and most likely have some sort of social media that they can get on this does not make it any easier to stop cyberbullying from happening. 97.5% have been online in the previous 30 days, 63% have a cell phone, 42% regularly use Instagram, 33% regularly use Facebook, 15% have been the target of cyberbullying in the previous 30 days (boys: 11.8%; girls: 18.5%), 6.3% have cyberbullied others in the previous 30 days (boys: 6.1%; girls: 6.5%)(cyberbullying facts). this shows that most kids are on social media and using internet in some way and 15% of kids were targeted in the past 30 days this is not a good thing thats why there needs to be punishment to those who are doing this. Know that its not your fault. What people call bullying is sometimes an argument between two people. But if someone is repeatedly cruel to you, thats bullying and you mustnt blame yourself. No one deserves to be treated cruelly. (tips to help stop cyber bullying) Cyberbullying is only the bullys fault because they are the ones who keep perusing to be rude and inconsiderate to someone and it is not a laughing matter anymore. They have to be rude and cruel to make one person feel bad about them selves hurt them selves or even bully them to attempt or even commit suicide. It is best to be able to reach out to some one and be able to talk to someone like a counselor, principal, mother figure, father figure just someone that you can tell how you truly feel. Also if someone is being cyberbullied do not just watch the argument unravel take action and tell a teacher parent about what is happening and to the person who was cyber bullied and see if in anyway shape or form you could help them s o they do not have to go through this struggle alone. If cyber bullying happens to either you or someone you know take action to help and stop cyber bullying immediately so it does not progress any further. At the end of the day cyber bullying is not something to joke about of even think is cute and funny this is really serious and needs to stop immediately thats why the law for cyberbullying should be a felony so after people saw what the punishment is they might double think before they are rude to a person so much that they would want to hurt themselves or even commit suicide. Works Cited Cyberbullying. Findlaw, Findlaw, 2016, criminal.findlaw.com/criminal-charges/cyber-bullying.html. Cyberbullying Facts. Cyberbullying Research Center, Cyberbullying Research Center, cyberbullying.org/facts. Tips to Help Stop Cyberbullying. ConnectSafely, ConnectSafely, 4 June 2015, www.connectsafely.org/tips-to-help-stop-cyberbullying/?doing_wp_cron=1485738274.0622389316558837890625. Was Your Visit to NoBullying.com Helpful? NoBullying Bullying CyberBullying Resources, NoBullying Bullying CyberBullying Resources, nobullying.com/cyber-bullying-facts/.

Description and Perception Essay -- essays research papers

A gesture of truth or deceit   Ã‚  Ã‚  Ã‚  Ã‚  In the following paper I will be describing the small moment in time when the presidential candidate finishes his elaborate speech and waves his hand to the crowd at his campaign’s convention. I will be trying to insinuate a feeling of truth and prosperity in the candidate’s gestures and appearance. The second impression will introduce a mood of dictatorship and deceitfulness about the candidate from his same gestures and appearance.   Ã‚  Ã‚  Ã‚  Ã‚  There is a feeling or truthfulness and prosperity in the presidential candidate’s gestures and appearance as he waves to the mass of people at the convention.   Ã‚  Ã‚  Ã‚  Ã‚  The pressure is building in the several hundred freedom loving Americans as their beloved party leader rallies the masses with his carefully prepared speech. His final words are a sweet sounding melody of authenticity and prosperity. The crowd erupts as the candidate waves firmly to them; the fingers on his hand outstretched supplement the confidence in his cause that he so boldly spoke of. His hand is waving to the whole crowd, seemingly covering everyone with an aura of certainty. The proud patriotic image of the waving American flag behind him compliments the rhythm of his gestures. He now raises his second hand in a feeling of complete and utter sureness that he is on the right path and that the voters in the upcoming months can rest assured that this is an infallible man. He is like the conductor of a dynamic symphony with instruments of cheering, smiling, and chanting. The waving filled me with the same confidence that many of this nation’s former lea ders had in leading our country to prosperity.   Ã‚  Ã‚  Ã‚  Ã‚  I looked past the outstretched arms and onto the face of the political demigod and gazed upon his face. Never had I seen a more enduring smile in a presidential candidate, a steady and large smile, but at the same time not an overbearing smile that ensued a sense of counterfeit like in many past candidates. The same lips that produced such an unwavering smile could not possibly produce misleading lies. The huge round eyes with their eyelids very distinctly separated amongst all the bright lights was unequivocally the most definitive beacon of truth in his appearance. There was no twitching in his pupils, just a gaze as steady a... ...ed up to fool the public would have been futile with out the stare of his wide opened eyes upon the masses. His perfectly combed hair complements his flurry of movements and pours his sense of successful power upon everyone. The wrinkles on his face hidden by the layer of makeup used to make him more visually appealing to be the future president of this country. Every part of his physical appearance from his flaming eyes to his subtle lips and of his gesture of command from his waving hands exploits my naive nature into a trance of unquestionable concordance.   Ã‚  Ã‚  Ã‚  Ã‚  The impression I was striving for in the first two descriptive paragraphs was for the reader to feel that the candidate’s character had truthfulness and prosperity. The second impression imposed on the reader was that the presidential candidate had dictatorship qualities and a deceitful nature. I wrote about the end of the candidate’s speech at the political convention because politics exists only because of the way people perceive things. There are many ways to perceive important political figures, but if everyone had the same perception on these people, then there would be no need for politics.

Native American Music Essay

Native American music has many different musical styles. Within every Native American tribe there is a variety of musical styles and instruments. In response to the research that I have conducted, there are three main musical styles that are going to be my point of focus. The Sioux Grass Dance, the Zuni Lullaby, and the Iroquois Quiver Dance are the principal methods which contribute to Native American music. The Sioux Grass Dance is considered to be the most popular style of Native American Music. As one dances to this music, they follow a pattern known as â€Å"toe-heel. † This consists of the individual placing the left foot in front of the right and repeating with the other foot. Each male dancer makes many personal variations of this dance resulting in a solo display. The costume is an elaborate style that correlates with the vocal approach of music. Bells are tied around the legs of the dancers for an added effect. The Zuni Lullaby illustrates a contrast with Plains singing to assist in confirming that there is not an individual style to Native American music. Through the Native American styles of music, repetition becomes a prominent feature. This is not because the Native Americans can’t find words to fit into the music, but because repetitions with slight variations are often too insignificannot for outside listeners to notice. In the Iroquois Quiver Dance the first thing to strike the ear is what is often known as a â€Å"call and response† form. One singer announces a phrase of â€Å"lexical text,† known as the call, the other singer answers him in a vocal pattern. This continues throughout the song. In illustrating many of the musical styles among Native American music, this has another name known as the â€Å"Warrior’s Stomp Dance. † The voices in the Iroquois Quiver Dance are relatively relaxed compared with that of the Plains singing. Instruments used to portray these various styles of music were often drums of all shapes and sizes, rattles, and often tambourines or bells with other percussion instruments. The drums were constructed by using such materials as clay, iron, wood or aluminum with heads of buckskin, chamois, or rubber. These drums were typically played with a single drumstick, holding a steady pattern of four beats. Also, in addition to these instruments there were wind instruments. The most common was the vertical flute, whistle, and occasionally panpipes. The flute was most often used to express a love song and never for religious ceremonies. Looking at Native American music, one can conclude that there are three main types of music: The Sioux Grass Dance, Iroquois Quiver Dance, and the Zuni Lullaby. Drums and wind instruments are used in portraying the music. The Native Americans dressed accordingly to the music that they dance to. All of these features add to what we have become acquainted with, Native American music.

A History of the World in Glasses

Tom Standard, various drinks are related to different time periods. Coca-Cola, a drink mentioned in the book, was related too later time period during the sass around the time of the Call war. The Civil War was a significant event as it led to a free economy in the united States as well as the development of a single market. The establishment of a single market and furthering of a free market economy in the United States allowed for the growth and success of the Coca-Cola Company.In 1767, Joseph Priestly produced artificially carbonated drinks. About a hundred years later John Pentameter was experimenting with carbonated water adding flavor to it, thus creating what we now call Coca-Cola. This invention would not have gone much further if it were not for some significant developments in the Unites States and around the globe. In 1865, the Call War ended leading to the creation of one of the largest market economies in the world. This benefited entrepreneurs and business owners as the re was a huge market which loud help their businesses succeed.Additionally, the United States was set-up as a free-market economy which furthered innovation and the pursuit of profitability and success. The first development led to the creation of an economic system while the latter led to the expansion of the economic system. The Coca-Cola Company took full advantage of the above developments and became an iconic brand recognized around the world. Coca-Cola was aided by the rise of Industrialization In the production of its products.They also created a unique and distinctive shape for the bottle in 1916 to create a desire for the product and better marketability. The company started using Santa Claus in their advertisement for similar reasons. While the product was marketed to adults Initially, the company started selling to children In 1986. All of these activities were geared towards taking advantage of the market Coca-Cola served. The united States economic system assisted Coca- Cola in pursuing growth and profitability. Coco-cola's success did not go unnoticed.Pepsi entered the arrest during the middle of the twentieth century selling products similar to Coca- Cola, flavored carbonated drinks. In the latter part of the twentieth century, seeking more profits and growth, the Coca-Cola Company entered foreign markets like Russia, China and India. While the US and India are capitalist societies, Russia and China are socialist. This led to interaction between different economic systems and trade and commerce between very distinctive cultures. All of these resulted In the Coca-Cola Company becoming one of the most recognized brands In the world.This would not have been possible without the United States being a capitalist society which encouraged and furthered the success of companies like Coca-Cola. The creation of a single market economy and the establishment of a free-market economy in the united States led to the success of the Coca-Cola Company and its nam e becoming an iconic brand in the world. Coca-Cola was able to pursue success, growth and 1 OFF success not only in the United States but across the world. This was possible because of the success the company first had in the United States.

The Maya essays

The Maya essays Deep within the jungle of Mexico and extending into the limestone shelf of the Yucatan peninsula lie the mysterious temple and pyramids of the Maya. While Europe was still in the midst of the dark ages, these amazing people had mapped the heavens, evolved the only true writing system native to the Americas and were masters of mathematics. They invented the calendars we use today. Across a huge jungle landscape with an amazing degree of architectural perfection and variety. Their legacy in stone, which has survived in a spectacular fashion at places such as Palenque, Tikal, Tulum, Chichen Itza, Copan and Uxmal, lives on as do the seven million descendants of classic Maya civilization. Chichen Itza is one of the greatest ruins of the Maya . I have been to Chichen Itza last year ad I have seen so much great things over there. At the hub of Toltac, Chichen stands it's most important structure. The massive Kukulch pyramid called "El Castillo" (the castle) is roughly at the center of the site. Climbing it is quite a challenge and those who make it are rewarded. Whit a spectacular view of the city and surrounding country side A trip inside the pyramid is quite the opposite. The dark, unbearably humid corridors and chambers are too much for some people. Chichen Itza is a magical place. I had the opportunity wander around the site for two hours. Watching the massive pyramid take shape through the lifting fog is an experience I will not soon forget. Every year over 40,000 people make the trek to the great pyramid to watch in awe as the snake diamond backed body slowly appears. Great for -side temple- pyramid which was dedicated to the cult of Kukulcan. Inside the Castil lo has been discovered on earlier Toltec-Maya pyramids, with beautifully preserved details. Also if you stand facing the foot of the temple and shout the echo comes back as a piercing shriek. And a person standing on the top step ...