The History Of Nike Inc Footwear Marketing Essay

The History Of Nike Inc Footwear Marketing Essay Nike Inc., develops and designs footwear, sportswear, apparels and equipment. They make the availability of goods in Nike stores, franchisee stores and online through the website www.nikestore.com . They organize, supports and sponsors main sports around the world as they think sports is the main key for being healthy and they also sponsors high profile athletes so that the people can follow their icons. Nike has a trademark logo Just Do It. Recently, many countries faced recession followed by sharp increase of inflation. Graph 1: Inflation Rate Graph (2002-2012). (Source www.usinflationcalculator.com) Inflation defined as a persistent increase in the level of consumer prices or a persistent decline in the purchasing power of money. In other words, the inflation tells the effect on the people life financially. When they see prices in stores going up they call it inflation. Price inflation is a result of monetary inflation. http://thefaintofheart.files.wordpress.com/2012/09/metamorphosis_11.png Graph 2: Inflation rate graph for Nike. As per the data collected from Indonesian Plant, the Nike shoes Cost $20.00 to the company, $35.00 to retailer and $70.00 to the consumer. The breakdown can be found in the table below. Production labor Materials Rent, equipment Suppliers operating profit Duties Shipping Cost to Nike $2.75 $9.00 $3.00 $1.75 $3.00 $0.50 $20.00 Research and development Promotion and advertising Sales, distribution, admin. Nikes operating profit Cost to retailer $0.25 $4.00 $5.00 $6.23 $35.00 Retailers rent Personnel Other Retailers operating profit Cost to consumer $9.00 $9.50 $7.00 $9.00 $70.00 (Including VAT) Table 1: Nike shoes cost breakdown. (Source http://www-personal.umich.edu/~lormand/poli/nike/nike101-8.htm ) Nike spend approx 12% of revenue on marketing every year that includes advertisement, endorsement fee that it pays to sports league and Team. A) Due to inflation there is less demand of the Product and to overcome the company has different strategies to reduce the cost of the production. As the company has a full time employee so the company will have a fixed cost which they need to give to the employee. Instead of fixed employee they can shift to part time employee and thus reducing the cost. They can also outsource their production to a country with low labor cost. They can also lower their material cost by using cheap materials like polyurethane instead of rubber for the shoe sole. The Company also needs to look into the factors like Fixed and Variable Cost. Fixed Cost basically a minimum quantity of inputs required by the firm to be in a business at all whether or not output is produced and Variable Cost by (Begg, 9th Edition) The Cost of hiring Variables inputs, typically labor and raw materials. If the Fixed cost is more than the variable cost than there would be low level of production but if variable cost is higher than fixed cost than the production of the company increases. Q TFC TVC TC AFC AVC AC MC 0 60 0 60 1 60 10 70 60 10 70 10 2 60 20 80 30 10 40 10 3 60 30 90 20 10 30 10 4 60 40 100 15 10 25 10 5 60 50 110 12 10 22 10 6 60 60 120 10 10 20 10 Table 3: Table for Marginal Cost. By the above chart we can see that MC Graph 3: Graph for TFC and TVC. B) Nike is a globally recognized brand which produces accessories, apparels and shoes for majorly sports and fashion. Nike introduced customization of shoes and focused on each and every group age. The brand already attached to many renowned sports personality like Michael Jordan, Lance Armstrong, Roger Federer and Tiger Woods. The brand had focused on every sport around the world. Income elasticity of demand (IED) examines how the quantity demanded responds to a change in consumer incomes. IED can be calculated as, IED = (% Change in Quantity Demanded) / (% Change in Income), Consider that the original and new income of my product is $100, $200 and Original and new demand is 25, 50 units respectively. IED = ((50 25) / 25) * ((200 100) / 100), = 1 Here we can see that IED is equal to 1 thus it is a normal good and income inelastic. The price elasticity of demand (PED) measures the responsiveness of quantity demanded to changes in the price of the good or service. The PED can be calculated as PED = (% Change in Quantity Demanded) / (% Change in Price), For example we can assume the price of shoe rose from $100 to $200, resulting in demand rising from 50 to 55 units. PED = ((55 50) / 50) / ((200 100) / 100), = 0.1 Here PED The Cross-Price Elasticity of Demand (CPED) measures the rate of response of quantity demanded of one good, due to a price change of another good. The CPED can be calculated as CPED = (% Change in Quantity Demand for X) / (% Change in Price for Good Y), If CPED > 0 then they are substitute goods. If CPED =0 then they are independent goods. If CPED (http://economics.about.com/) Nike substitute good is Adidas and they are horizontally integrated. Nike decides to increase the price of Adidas shoes. If the cost of Adidas shoes increases then there would be decrease in the demand of the Adidas shoes and the demand of the Nike shoes will increase as it will cheaper then Adidas. C) Market structure of Nike is that it should be available for every age groups and it will maintain a leading position to its competitors. Nike will make it sure that the goods are available at all stores around the world and it will make sure that it will fulfill the change in demand of the customers. They will also make sure that the quality products are reached to the customers at cheap costs. The main competitors of Nike are Reebok, Adidas and Puma. Reebok http://www.buyerden.com/media/text_img/Reebok_Logo.gif: Reebok main strategy is that to change the peoples mindset about the word fitness and to bring fitness around the world and they want to declare themselves as the world fittest company. They target is to invest more in marketing strategy rather than the infrastructure. Adidas http://preview.thenewsmarket.com/Previews/ADID/StillAssets/197410.jpg: Adidas focuses on marketing its products as they think that products are a selling goods. They spent huge amount of its revenue on marketing their product. They hire famous designers for the designing of the shoes. Puma http://www.roanokestar.com/imgs/home/puma%20logo.gif: Puma targets female group and female dominant region. They fulfill the demand of the customers on the perception of customers image rather than their needs. They also target middle-upper class group through there advertisement and it reflect it on there marketing strategy. Nike has different strategies with respect to his competitors The mission is to provide availability of products at every marketable place and exceed from all leading athletic companies. The company targets to be in a lead by providing quality products and innovative designs for all age groups. The Company guarantees the availability of every kind of products at all leading market and stores. To meet the changing demands of customers. Value the stakeholders, laborers and other communities in the executing of every strategy and decision. The company focuses on providing quality products on low prices to have bigger share in the market. (http://marketingmixx.com/) Graph 5: Profit prediction after the strategy. D) Nike segments its market according to demographic location as they wants their products to be available at every corner of the world as they treat every customers as equal. Nike make sure that the availbility of products for every age groups. They focuses on the sports as they think that sports make the people live their life in the healthy manner. Nike main product is Footwear and they try to innovate and designs their footwear according to sports and age groups. Nike make it sure that the products are available at every market place so that the customer can go and a grasp on a quality Footwear. They also target to provide their footwear with low cost in the country were the economy is low. The company will focus on different pricing strategies to attract customers. Nike will target on marketing through advertisement like television featuring high profile athletes using our product etc. There will be offers for every customer like buying a product will get discount in their next purchase. There will be loyalty cards where the customers can convert their buy into redeemable points. Special offers will be available for students like they can get extra discount into the existing discount if they show there student Identity card. E) Nike focuses on vertical integration to produce their products. The main parts of Nike footwear are upper (top of the shoes), midsole (the cushion of the shoes) and the outsole (lower sole). Nike outsource to different company to build these segments which led to low build cost. The company focuses on both local and global markets. Nike has earned its maximum of its revenue from North America, followed by Europe and a small share from countries like China and Japan. They are now targeting markets like South America, Russia, India and Pakistan for more revenue as there is a gradual rise in the economy of these countries. Due to inflation, there are fewer sales of products and therefore there is low output. Nike has suffered a lot due to that. Due to inflation there is a increase in the cost of material and the transportation of Nike. To Overcome Nike has decided that they will try to increase their product price and decrease their marketing budget. If the company is new to a particular country there is a lot of help provided by the government of the country like the government may exempt the taxes until unless they start making the profits. F) To overcome the foreign exchange losses, the company will invest in a country where currency is cheap. To do so the company needs to look into the big picture of the world economy like investing in the countries like Qatar, China, Argentina, Srilanka, India, Iraq etc as their Gross Domestic Product(GDP) are growing gradually. The gradual growing GDP of these countries ensures that their economy is stable and there are opportunities for the company to invest in these countries. If companies invest in countries like India they will have cheap labor, cheap raw materials as maximum of raw materials are exported from Asian countries, cost of production will go down means increase in profits.

Inequalities and Discrimination of Women In The Workplace

In countries such as Brazil, Bangladesh, Cyprus, Macao, Malaysia, the Republic of Korea, and Singapore, women earn 60 percent less than what men earn (256). Although U. S. figures aren†t as extreme as these, women face discrimination in the workplace. In 1999, women held only 5. 1 percent of top executive management positions, and only 3. 3 percent of companies† highest paid workers were women (256). The term glass ceiling is used to describe the situation in which qualified women aspire to fill high positions but are prevented from doing so by the invisible institutional barriers (256). Discrimination of women in the workplace is a result of men†s power and their reluctance to give up resources and their control over women and can be summed up for women of corporate America by looking at four categories. First, the quality of women†s work tends to be undervalued. Frequently, studies asking participants to assess a piece of work have found that it is evaluated less favorably when said to have been done by a women than when the same piece is attributed to a man (257). Although the tendency to favor a man†s work is not always found, when differences in evaluation are found they tend to favor men. Further, women†s successes tend to be attributed to â€Å"luck†, and competent women are sometimes described as â€Å"unfeminine†. Society†s distrust in women†s abilities results from the stereotypical roles which label women as less assertive and expert than men. A second form of discrimination of women in the work place involves making unjustified assumptions about women†s values. Whereas men are assumed to have values that tend to perpetuate the system, women†s values are assumed to challenge it. Felicia Pratto and her colleagues conducted a study testing the status of the positions for which men and women were most likely to be hired. They found that women were favored to fulfill hierarchy-attenuating jobs (jobs that seek to change the system or improve the lot of people who have been marginalized); men, on the other hand, were favored for the hierarchy-enhancing jobs (which maintain and strengthen the status quo). This was true even when applicants† resumes violated the stereotypes associated with men and women (I. e. men†s career history that indicated they were â€Å"attenuators† and women†s which indicated they were â€Å"enhancers†) (258). The work place is made especially difficult for women with children. Up until the 1970s, pregnancy or the potential for pregnancy was used as a justification for discrimination in the U. S. , allowing employers to routinely force women to leave their jobs or take unpaid leaves (259). Women were even excluded from jobs because they might get pregnant. Looking at current issues, however, the U. S. does not hold any government provision for paid maternity leave for female workers, often causing mothers to bear an economic cost which is not borne by fathers (260). Even when discrimination against mothers is not formal, our culture†s work-family dynamics disproportionately affects women†s careers. Much more women than men have primary responsibility for child care. Working mothers are judged by their community according to how well they parent and work but particularly according to how dedicated they seem to be to parenting. Women, generally, are expected to alter their work commitments when children have problems and are more harshly judged for not doing so (261). A fourth and final aspect of discrimination against women in the U. S. orkplace lies in the notion that they do not have equal right as men to be employed. The U. S. situation is not as extreme as countries such as Russia and China, where many government bureaucrats and factory managers assert to anyone willing to listen that women belong at home, because in the U. S. such public pronouncements are likely to create an explosion of protests. Still, though, the perception that women†s household duties should come before their careers is widespread. Whereas men carry the obligation to earn an income and support their family, the nurturer role is assumed most important for women (260). A review of 21 studies showed that between 16 and 46 percent of the identified lesbians, gays, and bisexuals surveyed reported that they had experienced some form of employment discrimination, as discrimination against individuals of these sexual orientations is legal in most workplaces in the U. S. Also, researchers found that lesbian and bisexual women earn about 13 to 15 percent less than heterosexual women. This is in part because they are more likely to be working in the lowest-paying female-dominated jobs, but it also suggest the impact of discrimination on the basis of sexual orientation (261). Understanding the circumstances that promote stereotyping and lead to discrimination of women in the workplace provides some clues as to how an organization could act to reduce them. Companies can make an effort not to isolate women in particular job categories. Company managers can avoid falling into the notion that specific jobs require â€Å"masculine† qualities by examining job-related assumptions. They can base judgments of whether workers should be hired or promoted on clear and concise criteria. Last, they can develop formal guidelines to be modeled and enforced by top-level management about how to avoid discrimination (265).

Definition and Examples of Hyponyms in English

In linguistics  and lexicography, hyponym is a term used to designate a particular member of a broader class. For instance, daisy and rose are hyponyms of flower. Also called a  subtype  or a  subordinate term. The adjective is hyponymic. The term is pronounced HI-po-nim (with the emphasis on the first syllable), and its etymology from the Greek, below plus name. Words that are hyponyms of the same broader term (that is, a hypernym) are called co-hyponyms. The semantic relationship between each of the more specific words (such as daisy and rose) and the broader term (flower)  is called hyponymy or inclusion. Hyponymy is not restricted to nouns. The verb to see, for example, has several  hyponyms—glimpse, stare, gaze, ogle, and so on.  In Language: Its Structure and Use, Edward Finnegan points out that although hyponymy is found in all languages, the concepts that have words in hyponymic relationships vary from one language to the next. Examples and Observations Hyponymy is a less familiar term to most people than either synonymy or antonymy, but it refers to a much more important sense relation. It describes what happens when we say An X is a kind of Y—A daffodil is a kind of flower, or simply, A daffodil is a flower. – David Crystal, The Cambridge Encyclopedia of the English Language, 2nd ed. Cambridge University Press, 2003 Hyponyms of Red [L]et us consider words that have a similar meaning because they belong to the same segment of a domain. For instance, the words pink, scarlet,  orange, hot pink, and pumpkin . . .  are all more marked, specific terms for colors that derive from the color red...These words share many of the semantic properties of the word red. Because these words form a subclass of the word red, they are referred to as hyponyms of red. Similarly, maple, birch, and pine are hyponyms of tree...Hyponyms are  more specific words that constitute a subclass of a more general word. – Bruce M. Rowe and Diane P. Levine,  A Concise Introduction to Linguistics, 4th ed.  Routledge, 2016 A Test for Hyponymy Hyponymy involves specific instantiations of a more general concept such as holds between horse and animal or vermillion and red or buy and get. In each case, one word provides a more specific type of concept than is displayed by the other. The more specific word is called a hyponym and the more general word is the superordinate which may also be referred to as a hyperonym or hypernym...Where the words being classified according to this relation are nouns, one can test for hyponymy by replacing X and Y in the frame X is a kind of Y and seeing if the result makes sense. So we have (A) horse is a kind of animal but not (An) animal is a kind of horse and so on. – Ronnie Cann, Sense Relations. Semantics: An International Handbook of Natural Language and Meaning, Vol. 1, ed. by Claudia Maienborn, Klaus von Heusinger, and Paul Portner. Walter de Gruyter, 2011 Inclusion In general, there are a number of hyponyms for each superordinate. For example, boar and piglet are also hyponyms of the superordinate pig, since the meaning of each of the three words sow, boar, and piglet contains the meaning of the word pig. (Note that in defining a word like sow, boar, or piglet, the superordinate word pig is often used as part of the definition: A sow is an adult female pig.) Thus, it is not surprising that hyponymy is sometimes referred to as inclusion. The superordinate is the included word and the hyponym is the including one. – Frank Parker and Kathryn Riley, Linguistics for Non-Linguists. Allyn and Bacon, 1994 Hierarchical Relationships and Multiple Layers House is a hyponym of the superordinate building, but building is in turn, a hyponym of the superordinate structure, and, in its turn, structure is a hyponym of the superordinate thing. A superordinate at a given level can itself be a hyponym at a higher level. – Patrick Griffiths, An Introduction to English Semantics and Pragmatics. Edinburgh University Press, 2006 ​Hyponyms and hypernyms have multiple layers, as in the following examples, where fry is a hyponym of the hypernym cook, but fry itself is a hypernym for some other types of frying:Hypernym: cookHyponyms: bake, boil,  grill, fry, steam, roastHypernym:  fryHyponyms:  stir-fry, pan-fry,  sautà ©, deep-fry – Michael Israel, Semantics: How Language Makes Sense. How Languages Work: An Introduction to Language and Linguistics, ed. by  Carol Genetti. Cambridge University Press, 2014

Comparison Between The Simpsons and Futurama Essay

Comparison Between The Simpsons and Futurama The word genre can be used to describe several things such as books, films and television programmes. It means the theme of the book, e.t.c. and in the case of a film or programme means either horror, thriller, comedy, romantic. It is important that a programme or film makes clear what genre it is. For example, a horror should make you cower in fear and a thriller should keep you on the edge of your seat. In the case of a comedy, which I have chosen to compare, it must make you cry with laughter. What genre a piece of media is, also helps you to choose the things that you like. I have chosen to compare two cartoon comedies, The Simpsons and Futurama.†¦show more content†¦This makes the audience think that the boy is often in trouble. It is also introducing one of the main characters. The school bell then rings, so the boy rushes out and jumps onto his skateboard. This gives you the impression that he is a typical American boy who hates school and likes video games and ska teboarding, e.t.cà ¢Ã¢â€š ¬Ã‚ ¦ The camera then cuts to a man who is wearing safety gloves and handling chemicals, which indicates he is working. A whistle then blows, and the mans face lights up as he exits to the left. The eagerness he expresses to leave, indicates he is related somehow to the previous boy, as he was also keen to exit and did not like working. Next, it shows a supermarket, with a mother doing her groceries. You also see the baby crawling along the belt where the food is placed. This scene indicates that the woman is a busy housewife, who looks after her children, and there is also a hint of comedy as the shop assistant scans the baby. Now, the audience has been introduced to two more of the main characters. After that, it changes to a shot of the school band. They start off by playing together but one girl starts to play her own, fabulous tune on the saxophone. When the teacher points to the door, she walks out, untroubled, and this gives you the impression that she is very passionate about her music. The audience have now beenShow MoreRelatedPostmodernism and the Simpsons10775 Words   |  44 PagesHugvà ­sindadeild Postmodernism and The Simpsons Intertextuality, Hyperreality and Critique of Metanarratives Ritgerà ° til B.A.-prà ³fs Bjà ¶rn Erlingur Flà ³ki Bjà ¶rnsson bjornfloki@gmail.com Kt. 110982-5779 Maà ­ 2006 Abstract This essay offers a postmodernist reading of the popular television program The Simpsons, with special regard to the postmodern theories of intertexuality, hyperreality, and metanarratives. Before delving into The Simpsons, some major theoretical aspects of postmodernism in aesthetic

Jealousy Interpersonal Relationship and Successful...

Jealousy Is Fearsome A famous English philosopher named Francis Bacon said that â€Å"jealousy is the devil that always secretly and quietly destroys the good things on the earth.† By that he meant that the jealousy is a negative and we get it harmful emotion which result from shame, anger, and resentment. In the book Tuesday with Morrie, Morrie, who was a professor from Brandeis University, was told that love and forgiveness can make people engage in a strong relationship. On the other hand, jealousy leads to anger, betrayal, and envy which destroys relationships established between friends. Also, jealousy could create mistrust and hatred between people which dramatically impedes a normal relationship and interpersonal relationship. If†¦show more content†¦However, the other students did not care what jack have said. Ever since, I have never seen Jack talked to Jaime anymore. How could Jack say such harmful things about Jaime? Because of his jealousy, he rese nts his best friend Jaime and accuses him for cheating on the test. Morrie says that due to stubbornness people commit horrible mistakes(164). Jack’s mistake made him lose a good friend of his and might regret it for the rest of his life. Jealousy can destroy the relationship between family members. According to the an online article, it shows that most of families have bad relationship because of jealousy between siblings. Usually, the problem is one sibling gets more attention from the parents. Parents usually likes the child who is better looking, does better in school, or has some kind of talents that other siblings does not have. Without a doubt, kids are too young to be capable to control emotions and do not know how to express themselves without harming their siblings. As a result of jealousy, they boycott and stop talking to each other. Then, they destroy things to get or creates a scene to get parents’ attention. 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Diversity and Individual Behaviour Free Essays

Diversity is what the world is made of. Without diversity, the world would be an uninteresting and inhospitable place. Without diversity, there would be no variety of opinions or alternate views. We will write a custom essay sample on Diversity and Individual Behaviour or any similar topic only for you Order Now There would be no different views or ways of thinking. Being diverse provides a way for people to express opinions and views to others who may not have pictured a situation the same. Four factors that cause diversity are ethnicity, gender, religion and sexual affinity. These groups have an outcome on the course of daily choices. The author of this paper will look into each of the groups and how the aspects have an impact on individual behavior. Ethnicity has an influence on behavior that cannot easily be ignored. At work the influences of ones ethnicity is dealt with everyday. African-American stereotypes have led to â€Å"being black as similar to having a felony conviction when regarding the chances of finding a job. The results of a study suggested black men must work at least twice as hard as equally qualified white men to rise above the stigma their skin color provides (Pager, 2009).† The humiliation is, for the most part, due to labeling. According to Devine and Elliot (1995), in the 1930’s the adjectives used to describe an African-American were superstitious, lazy, and ignorant, and today the adjectives vary from unintelligent, loud, and criminal to musical, athletic and very religious. Discrimination is often difficult to observe, and yet, despite the antidiscrimination laws discrimination still occurs. The author of this paper is a case manager for individuals with developmental disabilities, and observes the subtle nuance of bigotry almost on a day to day basis. Being articulate and having a name that belies the true ethnicity frequently surprises people when meeting in person. The dumbfounded expression is not easily hidden regardless of one’s efforts to mask it. Statements such as ‘you sounded different over the phone, or you look nothing as I imagined’ are uttered frequently during these meetings. After such meetings, those who are truly prejudiced will request to work with someone else; giving superficial explanations to the request.  For example, ‘we prefer to work with someone with more experience’, or with a man, regardless of the fact the author has more than 20 years of experience in the profession. Being African-American has its hardships. In addition to that adversity, consider the privation of being an African-American woman. The author’s supervisor admitted to being cautious with relaying the information about the requests of those who had recently met the author in person. Why was the supervisor afraid to approach the author? Because, the African-American woman is often portrayed as a defiant, smart-mouthed, sassy, finger-waving and eye-rolling person, it is easy to understand her fear. The African-American woman has to be diligent in the efforts to contradict the assumptions. Just being female impacts a woman’s behavior. Women are portrayed as and believed to be whiners, nags, flakes and shopaholics. Women are thought to be helpless and in need of rescuing; by a man, of course. In the business world certain jobs have traditionally been considered gender specific. A woman who holds a stereotypical masculine position, such as construction ‘foreman’, is capable to use the equipment just as successfully has the men, but often the men see her as delicate; unable to work too hard, resulting in less productivity and more stress in the workplace. Women want the same respect, opportunities and responsibilities as men. However, chauvinistic attitudes often obstruct a woman’s advancement. The author has overheard such comments as: ‘she doesn’t need a promotion, her husband makes more’, presuming a female employee has no right to a full fledged career, or a larger salary comparable to the male employees. Surprisingly, th e comment was made by a female. Sexism is evident in all areas of life. For example, people debate if women should play a sport traditionally played by men. The year 1896 is when women playing football was first documented. The men’s reaction to the football game was mentioned more than the game itself: ‘the crowd of men looking on, excited by the struggle, closed in with a rush.’ It was not until 1970 that a woman was allowed to play on a men’s semipro football team and not until 1999 did  The Women’s Professional Football League begin playing professional women’s tackle football games (Women’s Professional Football League, n.d). Sexism exists in religion as well. To the Catholic Church, Mary, the mother of God is the most perfect human being. Yet, a woman cannot be ordained as a priest. The woman’s highest role in the Catholic Church is that of a Nun; a servant living under vows of poverty, chastity, and obedience. In other faiths women have more of a role, for instance in the Episcopalian religion; a woman may be a priest. In Judaism rabbis have been known to depict women as envious, unproductive, lazy, greedy, and prone to gossip. In Judaism a Jewish woman’s role in life is traditionally a wife, mother and keeper of the household. The Jewish woman knows her place and the depictions have discouraged many women from pursuing an education, career advancement and sexual affinity (Marcy Hyatt, personal communication, January 7, 2009). Marcy Hyatt, a Jewish woman and a homosexual, also reported her experience of being homosexual and being Jewish as parallel. She has fought prejudice and fought for civil rights, and although she no longer has to fear being visible, she continues to work to maintain her self-worth in the face of ignorance and bigotry. According to the American Psychological Association (2004) while sexual orientation is not a conscious choice that can be voluntarily changed, several homosexual and bisexual people seek to change their sexual orientation through therapy, often coerced by family members or religious groups. In the United States, homosexual and bisexual people often meet widespread violence, discrimination, and prejudice. The discrimination takes many forms from being denied raises, promotions and getting poor performance evaluations to bullying in schools. The fear of being known as a homosexual or bisexual has led to men hiding sexual orientation from loved ones and doctors thereby possibly putting themselves and loved ones at an increased risk for HIV/AIDS. Regardless of the fact that no one can avoid diversity, people fear differences and seek only what is perceived as safe; remaining ignorant to what others have to offer. Fearing people different from us is a natural tendency because of how we were raised. When we treat one another as individuals with feelings, then we will experience true multiculturalism. How to cite Diversity and Individual Behaviour, Papers

Performance Management and Recruitment

Question: Write an essay on "Performance Management and Recruitment". Answer: Objective of the recruitment: In the present days, one of the critical challenges associated with the data analysis lies in the multiple domains linked to various industries and the tools utilized by the data analyst field employees. Thus the attempt to master each and every data analysis tool in the work place might be fruitful in future. In a data analyst, the strong understanding of the roles, skills, duties, and techniques are incorporated. A data analyst can manage the assessment of the data through the use of various tools and systems (Skupski et al. 2015). One of the strongest attributes in a data analyst should be self-motivation which allows them to produce their effort and performs under tremendous pressure and also against hostile deadlines. Even under pressurized circumstances they should try to remain cool and subtle to meet the need for the working condition. Being an analytical thinker, the data analyst is gifted with the quality to recognize, scrutinize, streamline and modify complex job process (Lohr, 2012). According to Lohr (2012), data analysis is an art of collection and evaluation of data in order provide the organization the opportunity to use the data in future for completing their marketing, political or business practices, and insurance. The data analyst is a trained professional who is efficient in performing mathematical calculations in order to determine how such samples can be applied to produce profitable business revenues. A data analyst is also technically equipped and sound in computerized works. Moreover, an expert analyst assesses the risk, culling numerical information to identify the fact whether an organization is accidentally causing damage to itself or not. Since most of the companies are born with the objective of expanding their business and improving their strategies and business practices, the role of a data analyst is vital in any field and is also profitable. Specification of the performance standard: As stated by Abbott (2014), a business metric called "Key Performance Indicator (KPI)" is used in order to evaluate the factors that are essential for the accomplishment of an organization. The KPI differ from industry to industry. The KPI depends on the objective of the project. The industrial goal might be quick, precise, whole data analysis. Then one needs to have a KPI for how lengthy it takes to comprehensive the scheme, one more for how numerous mistakes are established afterward, and one more for how various times requirements for explanation or more examination is required. The key performance metrics of a data analyst are as follows: While analyzing the data one should not forget that to keep in mind to generate a high return and the net profit margin. The discrepancies in the actual revenue and the revenue projected should be compared. Data analyzing based on customers satisfaction is a long-term priority and a vital indicator. Measuring your employee satisfaction through surveys and other metrics is vital to your departmental and organizational health. Collaboration with the cross functional team to enhance the data management process. Archive learning knowledge from all data analysis work to complete all kinds of applicable projects is also an indicator and parameter. Understanding of the market strategy to formulate data compilation and management is also an important measure (Abbott, 2014). Job specification: The candidate has to perform alongside the Group Insight Director,Industry Insight Manager and Consumer Insight Manager to commission the compilation and be occupied in the scrutiny of market data. He or she has to supervise the whole research process, ranging from procedural decisions, questionnaire preparation, and data examination to data evaluation, report making and presenting to the Board (Narendra, 2016). The following are the eligibility criteria for the post of a data analyst: Graduate from Bachelors degree program in any technical field (Science/Commerce/Arts) such as Mathematics, Statistics and Computer Science. Expert in SQL skills. Expert in data analysis tools such as Python, Pearl, SAS, SPSS, Hadoop, etc. Familiarity with LTV and other models. Knowledge on CRM, positioning, segmentation, etc. Data analysis and manipulation skills. Expertise in data collection techniques with excellent knowledge of the system tools for measuring the qualitative and quantitative data. Ability to prepare reports, power point presentation. Translate the need of an executive for business metrics compiling it into data layer. Immense knowledge in Microsoft office. According to Narendra (2016), the duties of a data analyst include: Preparation of market research plans in order to collect statistical data. Management of the routine data collection activities. Data analysis and processing. Delivery and analysis of robust. Designing of technical and administrative reports. Auditing research and develop innovative approaches (Kmpgen et al. 2014). Job advertisement: As stated by Zoumpatianos et al. (2013), our organization operates in the trade to client domain and needs a brilliant data analyst to lead commission and administration the data generation for the group. This is a vital employment for the team and a chance to work with an innovative, forward thinking and thrilling company. We are looking for a passionate Data Analyst offering a salary 35,000, and the company is based in Melbourne X1. There will be several days of training to sharp the edges of knowledge of the candidate. The team with the vacancy needs a numerous amount of budgeting, report preparation and data compilation. The candidate has to possess good administrative, technical and system skills. Moreover, the candidate should be proficient in the English language (Kandogan et al., 2014). The interview would consist of three rounds. The first round would be a walk-in interview which comprises of written multiple choice questions for one hour on 21st of May 2016. The written examination will start from 9.00 am and end by 10 am. All the candidates are requested to reach the office sharp at 8.30 am for verification of the documents. If the candidates clear the written interview, then they will be called for the second round of interview on 25th of May 2016 (Lake Drake, 2014). The second round of interview will comprise on a group discussion. The topic of the group discussion will be based on the field survey. The individuals would be divided into groups and then allowed to speak. The two best teams will be eligible for the next round of interview. The third round of interview will be conducted on the same day which will comprise of a verbal interview based on general introduction, followed by operational questions based on the skills of the position interviewed for. The last type of questions will be role specific to judge the confidence of the candidates. Results will be furnished on 27th of the month. If the fulfillments are met, apply on our website www.a.b.com for the required position (Mathur et al. 2013). Feedback form: During the interview, a feedback form will be supplied to all the interviewers in order to judge the candidates based on certain specified criterias. This form will consist of parameters on which the candidates will be judged and reviewed. The parameters will also include specificities during the training period (Hartnett, 2014). Particulars Poor Average Good Excellent Written total Communication Verbal skills Technical knowledge Operative knowledge Training efficiency Overall Recommendations: As stated by Broome Gillen (2014), several adjustments made in the recruitment process throughout the hiring procedure might bring about perfect impacts about the candidates perceptions. Responsiveness towards the candidates should be the highest priority. Promises made should be maintained. Developing an FAQ page on the company's website would bring about transparency to in the brand name. A career blog development where he seniors would contribute some contents might be helpful for the applicants. Preparation before interviewing the candidates can be fruitful. The resume should be properly read, and knowledge about the candidate is very important. The interviewers should not get personal with the rejection process. A final impression should be created on the interviewees even if they are not selected. The proactive checking of the list of the previous candidates might result in the review of a better candidate for the position. The setting of candidate expectations in relation to the success factors of the job is a key recommended. Planning of each step of the hiring process is important in order to bring about transparency in the hiring procedure (Hughes et al., 2015). Their experiences and professional knowledge make them adaptable, flexible, and capable to administer multiple needs at the same time (Hughes et al., 2015). References: Abbott, D. (2014).Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst. John Wiley Sons. Broome, K., Gillen, A. (2014). Implications of occupational therapy job advertisement trends for occupational therapy education.The British Journal of Occupational Therapy,77(11), 574-581. Hartnett, E. (2014). NASIG's Core Competencies for Electronic Resources Librarians Revisited: An Analysis of Job Advertisement Trends, 20002012.The Journal of Academic Librarianship,40(3), 247-258. Hughes, T. B., Varma, V. R., Pettigrew, C., Albert, M. S. (2015). African Americans and Clinical Research: Evidence Concerning Barriers and Facilitators to Participation and Recruitment Recommendations.The Gerontologist, gnv118. Kmpgen, B., Weller, T., ORiain, S., Weber, C., Harth, A. (2014). Accepting the xbrl challenge with linked data for financial data integration. InThe Semantic Web: Trends and Challenges(pp. 595-610). Springer International Publishing. Kandogan, E., Balakrishnan, A., Haber, E. M., Pierce, J. S. (2014). From data to insight: work practices of analysts in the enterprise.Computer Graphics and Applications, IEEE,34(5), 42-50. Lake, P., Drake, R. (2014). Staff. InInformation Systems Management in the Big Data Era(pp. 103-123). Springer International Publishing. Lohr, S. (2012). The age of big data.New York Times,11. Mathur, A., Arora, T., Liu, L., Crouse-Zeineddini, J., Mukku, V. (2013). Qualification of a homogeneous cell-based neonatal Fc receptor (FcRn) binding assay and its application to studies on Fc functionality of IgG-based therapeutics.Journal of immunological methods,390(1), 81-91. Narendra, A. P. (2016). Big Data, Data Analyst, and Improving the Competence of Librarian.Record and Library Journal,1(2). Skupski, D., Pevear, J., Owen, J., Mann, J., Talucci, M., Rumney, P., Wing, D. (2015). 87: Cultural differences affecting recruitment in the NICHD fetal growth studies.American Journal of Obstetrics Gynecology,212(1), S62. Zoumpatianos, K., Palpanas, T., Mylopoulos, J., Mat, A., Trujillo, J. (2013, November). Monitoring and diagnosing indicators for business analytics. InCASCON(pp. 177-191).